Tendenze di branding dei ristoranti da adottare nel 2021

The COVID-19 pandemic has changed almost every industry across the world. Businesses are looking for new ways to break even and survive while others find opportunities to profit and succeed. It might be an uncertain time for the restaurant and hotel industry, but there is a silver lining as well. As a restaurant owner, now is the perfect time to reinvent your business and brand identity. Even up-and-coming businesses can take advantage of the shift in branding trends and reach a wider audience. If you think about it, a powerful brand identity is one of the most important factors that can help restaurants and eateries succeed. Take McDonald’s, Burger King, or Kentucky Fried Chicken, for example. What comes to mind when you think about these places? Apart from the food, most probably their iconic logos. The logo design is the centerpiece of a restaurant’s branding strategy. It has to give you an edge over the competition and connects with the consumers immediately. As we move into the next year, certain changes in branding trends that businesses in this sector should look to adopt. You can develop a new logo design for the restaurant or revamp the old one, pitch different items on the menu and transform the image completely. These are some branding trends that could benefit your restaurant greatly in 2021.

Disegnate un logo significativo

This is one of the most important branding trends that could make or break your restaurant. With a meaningful, value-driven logo, you could stand out against your competitors. If you already have a brand identity, try changing some design elements for a stronger impact. Make some changes to the colors, font, or typography to tell your target audience a story. Refer to tips from professionals about restaurant logo design and create one that your audience can relate to.

Essere minimalisti

Sembra che questa sia una tendenza destinata a rimanere. Il minimalismo non significa che non si possa essere creativi con il design, la combinazione di colori o i contenuti. Con un logo semplice ma potente e un design grafico interattivo, si può dire molto senza usare molti elementi. In definitiva, volete che il messaggio del vostro marchio sia chiaro e attragga il pubblico. Un design privo di fronzoli evita la confusione e la cattiva comunicazione!

Creare consapevolezza del marchio attraverso gli influencer

Influencer marketing and branding are quickly becoming popular and can be highly effective. As a restaurant owner, you can create awareness about your brand by getting an endorsement or promotion from an influencer with a large following. This way, more consumers will get to know about the business and what you have to offer. These endorsements also create a beacon of social proof that promotes your restaurant. Keep in mind that the influencer’s value and image should be similar to the restaurant’s because otherwise, the audience will become confused about your authenticity.

Hashtag

When it comes to branding for a restaurant, social media can be your best option. You can always start a new trend with an interesting hashtag and help it reach far and wide. If you are launching into the market, run a campaign about that. Otherwise, it can also be regarding a new feature or meal you are introducing in your menu. For instance, there are various diet plans that people follow to create a trend around it and get their attention.

Colori e stile di carattere ottimistici

This branding trend is about creating a positive vibe with visuals. You have to tell the consumers that there is hope and happiness in the future, and everything else has been left behind. This is why optimistic and comforting colors such as gold, yellow, orange, and hues of blue will help you come up with an engaging brand identity. Similarly, the font style should be able to match the message you want to send. An understated and modern font would work well instead of a complicated style that gets in the way. Remember that these principles carry over to your menu as well!

Concentrarsi su una specialità

In pratica, più si mette in evidenza la propria specialità, più si ottiene rapidamente l'attenzione della gente. Si tratta di una buona tendenza di branding che molti ristoranti troveranno utile. Una specialità non significa necessariamente un piatto o una cucina particolare; può essere qualsiasi cosa che renda il vostro ristorante diverso dagli altri. Ad esempio, se utilizzate ingredienti biologici o vi rifornite da una particolare azienda agricola, promuovetelo il più possibile. Dite alle persone che le materie prime utilizzate dalla vostra azienda sono più sane e migliori di tutte le altre. È ciò che rappresenta il vostro marchio.

Il branding attraverso l'associazione

In the future, the businesses you associate with could be key to your success. You can support a local small business by featuring their products in your restaurants or give away some of the percentages of the profits to a charitable organization. When the consumers see your restaurant’s work, they will get an idea of your brand values and may be easily convinced to try it out. This could make for a lasting and effective brand strategy that could take your business higher.

Tendenze del marchio dei ristoranti - Concluso

Queste sono alcune tendenze di branding per i ristoranti che gli esperti ritengono si faranno strada nel prossimo anno. Il fattore più importante è rappresentato dai social media e dalla tecnologia. Questi strumenti sono diventati e stanno diventando sempre più fondamentali per il branding. È possibile che abbiate già un sito web interattivo e coinvolgente. Tuttavia, se la vostra presenza sui social media non è forte, potreste avere difficoltà ad avere successo in un ambiente così competitivo. Nel 2021, tutto dipenderà da quanto riuscirete a curare il vostro marchio sulle piattaforme dei social media e a diventare un nome popolare nel settore della ristorazione. Iscrivetevi al blog per ricevere altri interessanti contenuti sui ristoranti!

L'autore

Alicia Rother is a freelance content strategist who works with small businesses and startups to boost their brand reach through creative content design and write-ups. Her area of expertise includes digital marketing, infographics, branding, and graphic design. For service inquiries, you can connect with her here.