Imagine if the bank offered to cut you a check that boosted your profits by 15%. A bonus that size is welcome at any time, but especially now. With COVID-19 closures making it even more difficult for restaurants to protect their bottom line and keep staff employed, finding ways to make the most of …
5 Ways Bloggers Can Benefit Your Restaurant
Nowadays, influencer marketing is the key to success for generating revenue as a business. Restaurants are no exception to this. In the hospitality industry, it’s essential for restaurants to get as many customers as possible through advertising or word-of-mouth. Restaurant bloggers and influencers …
Restaurant Staffing and COVID-19: Before Reopening, Think About Your Team
We all want to get back to "normal," whatever that means now. Honestly, "normal" wasn't very normal in the first place so, let's look at this as a reset. This time around, there's an your opportunity to do things better than you did before. As the bills pile up and the PPP money runs low, you'll …
Your Guests’ Greatest Fears about Restaurants Reopening
If you were tired of hearing the word "unprecedented" in the early stages of the pandemic, get used to it. As we trundle into a reopen and tentatively feel out the new landscape, "uncertain" might become the next COVID buzzword. Restaurant operators, staff, and guests feel it in full measure, a …
7 Dine-In Restaurant Innovations for COVID
The U.S. grapples with the COVID-19 outbreak well into the year, and many states have (tentatively) begun reopening public spaces. Almost everyone is discovering that dining-in has become a much different experience than it was in early 2020! Fortunately, some smart maneuvering can help restaurants …
Omnichannel Marketing for Restaurants
Omnichannel strategies are the gold standard in marketing. Some believe this strategy only applies to eCommerce brands, but the reality is a bit broader. Since the restaurant industry doesn't operate quite the same as that of typical retail, operators may overlook the value that omnichannel …