Even under normal circumstances, as our perception of time dilates with age, the holidays seem to appear out of nowhere every year. Unfortunately, 2020 has proven to be an extraordinary year between the pandemic-related closures and capacity maximums that have challenged the restaurant industry to …
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Restaurant Writing Skills (for Non-Writers!) to Promote Your Restaurant
Restaurants have to spend money on marketing, and new establishments usually spend more than those who've been around for some time. If restaurants don't have a large marketing budget, they must find creative and cost-effective ways to market. Restaurant writing skills can help them achieve …
10 Mistakes to Avoid When Cooking Meat
When you're hosting a barbecue, the meat is often the star of the show. Meat is often the featured dish in a holiday celebration, regardless of the season. When done right, it will be tender and delicious. But when you cook it incorrectly, it will turn chewy, flavorless, and even hazardous to your …
Restaurant Content Marketing Tips for COVID-19
The hospitality industry is extremely competitive, but the COVID-19 pandemic has made it even more cutthroat, forcing entire franchises to fight for bare survival. According to the report, restaurants laid off 91% of their hourly workforce and 70% of salaried employees due to coronavirus-related …
Restaurant Industry News Roundup: November 2020
'Tis the season! As the weather gets colder, restaurants continue searching for solutions around dining restrictions. Across the pond, the UK Government’s summer initiative had mixed results. Consumer spending data predicts that gift card sales will rise due to digital payment options and ghost …
How to Hire a Chef for Your Restaurant
The restaurant industry has faced unprecedented challenges in 2020. While the end of the pandemic is still unknown, there is both the renewed promise of government assistance and the possibility of a working vaccine. With losses to the industry resulting in many separations, part of rebuilding in a …
8 Restaurant Brand Storytelling Tips to Drive Customer Engagement
If you’re looking for a way to ditch ineffective marketing efforts and refresh your restaurant through some fresh, engaging content, there is a solution. That solution consists of two words – brand storytelling. Brand storytelling has proven to be a success across all industries. Its power to draw …
November 2020: Restaurant Good News Roundup
Another month, another intro about the hardships anyone in the industry already recognizes. Between colder weather stifling outdoor seating for capacity-capped restaurants, and a surge of coronavirus cases, the road to recovery looks long and daunting. Still, some segments are seeing success …








