With the onset of a pandemic, a rapidly percolating news cycle, and frequent global updates detailing COVID-19 guidelines, infection status, and death rates, there’s no way around it: we’re living in uncertain times. The outbreak is widespread and all-encompassing, actively disrupting lives and …
How to Raise Restaurant Revenue: Find Your Hidden Costs
Raising your restaurant's profits without increasing stress can seem impossible. It's not an overnight process, and though the concepts are universal (generate more money than you spend), how you raise restaurant revenue is multifaceted. Fortunately, it's much easier than it sounds once you can …
Are Complicated Restaurant Promotions Driving Your Guests Away?
Attracting new customers to your restaurant, while retaining loyal guests, is an ongoing effort. Restaurant marketing teams focus on many promotions throughout the year, from straight-forward percentage discounts to buy-one-get-one (BOGO) deals, to the "promo-with-a-twist" (For example, "BOGO meal …
How to Discontinue a Restaurant Menu Item
Suppose you find that something on your menu isn’t quite working. You know it isn’t working in your gut, and your staff confirms it. Beyond that anecdotal evidence, you’ve used quantitative data analytics tools to inform your menu engineering, and you’re ready to take the next step. Learning how to …
3 Ways The Restaurant Business Is Becoming a Tech Business
Digital transformations continue to convert businesses of all types into tech businesses. This evolution includes restaurants, of course, one of the oldest entrepreneurial industries in history. Whether a restaurant operator immigrated from afar or is an American-born foodie with ownership …
6 Suave Ways to Promote Your Restaurant Loyalty Program
“Would you like to join our loyalty program?” your staff member asks a customer, trying to promote your restaurant loyalty program. “You’ll get a free X after Y amount of purchases.” Your customer looks up, wide-eyed. They stumble for an answer. “Um….” before trailing off. The staff member stands by …