Social media marketing is an essential tool for any business, including restaurants. While the menu and quality of the food are indispensable, 45% of people claimed to have visited a restaurant for the first time based on its social media content. Moreover, social media marketing enables you to …
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What’s the Difference Between Coursing and Delay Routing?
Every day, our teams are fortunate enough to field guest questions about our products suite. Why do we think it’s lucky? Well, there are a few reasons. First, we get to learn a little more about our customers, and beyond that, we’re able to keep on our toes to innovate not just for tomorrow, but for …
The MTBF Calculation: What It Really Is and Why You Should Care
You struggle to find the right solution for your business. You pore over spec sheets, slice the features, weigh the costs, and try to make the correct purchase that will be a trouble-free value-add for your restaurant roll-out. In most cases, the haste to absorb all of this data causes some to gloss …
June Restaurant Industry News Roundup
We have reached the seventh level of the game! June flew past us with a buffet of news bites, from the tumultuous end of the restaurant revitalization fund to celebrations involving one of our favorite restaurant philanthropists. For our June Restaurant Industry News Roundup, our focus is both …
Fourth of July: Restaurant Promotions, Prep, and Menu Ideas
Summer is here again and so is the biggest holiday of the season – Fourth of July. Many Americans spend Independence Day outside their homes, making it a significant opportunity to drive traffic to your restaurant. Do you have a Fourth of July restaurant promotions and menu plan in place? We rounded …
How to Build a Better Restaurant Back-of-House
As more and more people around the world are vaccinated, the restaurant industry has started to return to some sense of normalcy. So far, around 6% of the world’s population and around 42% of all U.S. citizens are fully vaccinated. As the restaurant industry recovers, restaurateurs are scrambling to …
June 2021: Restaurant Good News Roundup
It seems like every month is two steps forward and one step back. As the world inches closer to mass vaccinations, the pandemic slowly recedes into the rearview mirror, in some places. India has recently experienced a surge in outbreaks, which in turn impacted their local restaurant industry …
Guerrilla Marketing Ideas for Pub Owners
There are many things to love about owning a pub. You can be your own boss, serve up some great food and drinks, and meet interesting people. But what might put a bit of damper on this adventure is the stiff competition. The food and drinks scene is a highly competitive one, and success is not …